Best friends Guido Martinetti and Federico Grom were the founders of the international artisan gelato business, Gelaterie GROM. In 2008 they bought land in Costigliole d’Asti, where initially, the property was almost entirely dedicated to the production of fruit, in particular, apricots, white figs, pears and peaches - but the boundaries of the property have been expanded over the years to a total of 30ha, 10 of which are planted with vines, and a further 4ha in the Barbaresco DOCG and 1ha in Barolo DOCG. As was their vision and philosophy with gelato, their venture in wine is about the finest raw ingredients, authenticity and the highest quality end product. Their focus is on their three cru wines of Barbaresco.
